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      Law Enforcement Media and Social Media Strategies for a Changing World in Newman Lake


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      February 22, 2021

      Monday   8:00 AM

      6011 N Chase
      Newman Lake, Washington

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      Law Enforcement Media and Social Media Strategies for a Changing World

      Learn how to manage your department’s media relations as well as its social media in today’s complex legal environment and still creatively connect with your community! COURSE OVERVIEW: From policing through a pandemic to unprecedented civil unrest, effective and strategic public communication for law enforcement has never been more critical. This fast-paced, one-day class is designed for small to mid-size police department social media managers and/or Public Information Officers and for supervisors who oversee the public message. The course provides strategies to engage traditional media outlets on positive news stories while managing the difficult stories and teaches proven social media strategies to connect directly with the public, manage negativity, and navigate the legal hazards of digital media, taught by a Chicago-area police chief who has over a decade of experience in law enforcement media relations and social media management in a major news market. All participants receive handouts with templates for Social Media Policy that may be use and adapted for your agency; along with specific state related legal/government compliance research conducted by the speaker for each seminar. Handouts and research alone is worth $1000’s to your department! Topics Include: 1st Amendment, Records Retention, and Other Legal Considerations for Social Media; Creating Engaging Content; Avoiding Common Social Media Pitfalls and Managing On-line Negativity; Crisis Communications; Engaging Traditional Media to Tell Your Story; Managing the Negative News Story; Understanding The Visual Impact of Media. Instructor: Chief Christopher Mannino serves as Chief of Police of a Chicago-area police department with over 23 years of law enforcement experience. A 2009 graduate of the FBI National Academy where his studies focused on Communication and Public Relations for Law Enforcement, he also holds a Master’s Degree in Political and Justice Studies. His public relations efforts have garnered frequent positive attention in the Chicago news market and beyond, where the mid-size police department with which he serves is known regionally for their positive social media outreach and frequent featuring in traditional news for positive stories. General Admission - $175.00

      Cost: 175.00

      Categories: Other & Miscellaneous

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